4 casos de uso de mapas de calor con tecnología Wi-Fi Location Analytics

4 use cases of heat maps with Wi-Fi Location Analytics technology

Data analysis has become a cornerstone for optimizing user experience and improving operational efficiency across multiple sectors. Heat maps, powered by Wi-Fi Location Analytics technology, are among the most innovative tools in this area, offering detailed insights into people’s flow and behavior. Join us on a journey through four revolutionary applications of this technology.

A deep understanding of human movement and behavior in physical spaces is a growing necessity in various sectors, from organizing large-scale events to managing tourist flows.

In this context, Wi-Fi Location Analytics technology emerges as an invaluable resource, allowing professionals to obtain accurate and detailed heat maps that reflect the density and movements of devices in real time.

These heat maps are not just visual representations; they are strategic tools that can transform the way we operate and manage spaces, significantly improving safety, efficiency, and user experience.

4 scenarios in which heat maps created with Wi-Fi Location Analytics have transformed their management

1.- Heat Maps for Large Events and Celebrations

In the context of large events, such as music festivals, conventions, or sports celebrations, safety and efficient crowd management are crucial.

Heat maps not only allow for effective real-time crowd surveillance but also aid in pre-event planning. By analyzing historical data, organizers can identify movement patterns and congregation areas, allowing them to design more effective evacuation routes and strategically distribute service and emergency points.

Additionally, these maps can help optimize the spectator experience by guiding people to less crowded areas and improving access to facilities and services.

Check out our success story of the Romería del Rocío pilgrimage.

2.- Stations and Airports

Managing the flow of people in stations and airports is a constant challenge. Heat maps provide a panoramic view of how travelers move through these spaces, highlighting critical points such as check-in areas, security, and boarding.

With this information, authorities can readjust signage, improve the distribution of security personnel, and optimize check-in and boarding operations to prevent bottlenecks.

This improves safety and operational efficiency while raising traveler satisfaction, creating a smoother and more enjoyable experience.

3.- Retail

Serious young woman in eyeglasses standing at railing and checking smartphone in mall

In the retail sector, understanding customer flow and preferences can mean the difference between a sale and a missed opportunity. Heat maps go beyond simple traceability, offering insights into how customers interact with products and displays.

This information allows retailers to optimize store layout to increase sales, as well as make dynamic adjustments based on real-time traffic trends.

For example, if a specific area of the store attracts more attention during certain hours, retailers can schedule product demonstrations or special offers to capitalize on increased traffic, thus enhancing the shopping experience and boosting sales opportunities.

4.- Tourism

Tourist destinations greatly benefit from heat maps by being able to visualize visitor movement patterns over time.

This insight allows tourism managers and municipalities to better manage people flows to avoid overloading popular sites, as well as highlight and promote less-known areas, distributing the tourist impact more evenly.

On the other hand, collecting data on tourist preferences and behaviors offers local businesses the opportunity to customize their services and offers, from restaurants adapting their menus to popular culinary trends to souvenir shops adjusting their inventory based on detected shopping preferences.

Discover more in this on-demand webinar about our project in the Santa Cruz neighborhood of Seville.

How Galgus’ AI-driven Technology Offers the Most Accurate Heat Maps

Galgus’ advanced technology, powered by AI, stands out for generating the most faithful heat maps in the Wi-Fi field.

The main challenge in counting and tracking mobile devices lies in accurately identifying those devices that do not connect to the Wi-Fi network and change their MAC addresses randomly.

This challenge is significant, as it affects approximately 95% of current smartphones, traditionally hampering the ability of Wi-Fi analytics platforms to collect accurate data. These devices change their MAC identifications, causing distortions in the real perception of the number of devices present.

In response to this issue, Galgus has introduced a revolutionary technological innovation with its Fingerprint patent. This technology creates a unique identifier for each device, independent of fluctuating MAC addresses.

Thanks to this technology, Galgus has achieved unprecedented accuracy in locating and counting devices. With the implementation of proprietary artificial intelligence algorithms in both Europe and the United States, Galgus’ solution far surpasses other market alternatives, with accuracy ranging from 95% for unconnected devices to 100% for connected ones.

In conclusion, the implementation of heat maps with Wi-Fi Location Analytics technology and the innovation introduced by Galgus with its patented Fingerprint technology highlight the significant evolution in how movements and behaviors of people in different environments are managed and analyzed.

From large events and celebrations, through stations and airports, to the retail and tourism sectors, these technologies offer an unprecedented understanding of crowd dynamics and consumption patterns.

This advancement not only reflects the potential of artificial intelligence to transform entire industries but also demonstrates how continuous innovation can provide solutions to complex problems, opening new possibilities for space management and user interaction.

Want to delve deeper into this? Resolve all your doubts by contacting our team.