Physical retail no longer competes solely on assortment and price; today, the difference lies in the ability to understand and anticipate shopper behavior. Stores that follow “blindly”—without knowing how many people enter, where they stop, or how they react to promotions—waste square footage, inventory, and marketing budget.
Galgus’s proposal is to transform every visitor movement into an actionable insight, respecting privacy and without requiring invasive apps or actions.
From Wi-Fi to Insight: How Galgus Analytics Works
High-precision fingerprint
Each Wi-Fi access point detects the probing frames emitted by nearby devices — whether or not they are connected to the network. Using artificial intelligence algorithms, the solution creates an anonymous and stable “fingerprint” for each device, capable of identifying returns and filtering out noise from random MAC addresses.
Heat maps and real-time flows
The raw data is translated into visual dashboards showing densities in each area, most frequent routes, and average time spent by section. The system constantly updates these indicators, allowing store managers to react on the fly: redeploy staff, move a display, or launch a contextual promotion.
Privacy as a priority
Personal identity is never compromised: the fingerprint is anonymized at the source, and only aggregated data is processed. The merchant complies with data protection regulations without additional procedures, and the buyer maintains their privacy.
Five questions you can now answer
- What real impact do my in-store campaigns have? By comparing counts and dwell times before, during, and after an activation, you can find out if a promotion attracts more visitors, where they stop, and how it influences checkout.
- What are my hot and cold zones? Heat maps highlight shelves with high attraction and overlooked aisles, making it easy to redesign layouts or reposition high-margin products.
- What is the typical buyer’s journey?: Shows the sequence of points visited and the most frequented routes.
- What is the conversion rate from the sales floor to the checkout?: By cross-referencing visitor counts with sales records, the store discovers time patterns and decides whether it needs more staff, self-checkout, or supporting signage.
- How many visitors are returning and how many are first-time visitors?: Digital footprints allow you to distinguish loyal customers from one-time visitors without resorting to loyalty cards or personal data. This helps fine-tune retention programs and calculate loyalty indicators.
Tangible benefits for the business
- Increase in average ticket and sales by category by optimizing the position of promotions and impulse products.
- Adjusting staff and schedules based on actual demand, avoiding both overload and understaffing.
- Reduced operating costs thanks to self-managed access points and the elimination of parallel camera-based counting solutions.
- Fast return on investment, as the platform leverages the existing Wi-Fi network and delivers value from day one with a pilot project.
Privacy, ethics and regulatory compliance
Galgus analytics is built on respect for privacy, handling anonymized and aggregated data from the access point. Retailers gain operational visibility without compromising shopper trust, complying with GDPR requirements and industry best practices.
The convergence of presence analytics, real-time inventory systems, and personalization engines will open the door to even more fluid experiences: from hyper-targeted promotions to dynamic layout optimization.
Likewise, integration with e-commerce platforms will allow for measuring cross-channel influence between physical and online channels, consolidating a unified view of the customer.
Turning every visit into actionable data is no longer a luxury reserved for pure digital players. With Galgus’s Presence & Location Analytics solution, physical retailers access a level of intelligence that increases sales, reduces costs, and improves the customer experience, all while safeguarding privacy.
Do you want to know what hidden opportunities your square footage holds? Contact us and discover how to transform them into business results.
