{"id":23588,"date":"2024-02-08T15:08:35","date_gmt":"2024-02-08T13:08:35","guid":{"rendered":"https:\/\/www.galgus.ai\/?p=23588"},"modified":"2024-02-23T15:09:05","modified_gmt":"2024-02-23T13:09:05","slug":"5-reasons-to-include-a-captive-portal-on-your-public-wi-fi-network","status":"publish","type":"post","link":"https:\/\/www.galgus.ai\/en\/blog\/5-reasons-to-include-a-captive-portal-on-your-public-wi-fi-network\/","title":{"rendered":"5 Reasons to include a captive portal on your public Wi-Fi network"},"content":{"rendered":"\n<p class=\"has-text-align-center\">A captive Wi-Fi portal offers great opportunities to network managers and owners, and it is a very valuable resource in order to provide an excellent user experience while opening the doors to monetization and greater security, among other advantages. Read this article and you will get to know them all.<\/p>\n\n<!--more-->\n\n<p><span class=\"TextRun SCXW79350825 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79350825 BCX0\">Nowadays, we all want to be connected, regardless of where we are and at whatever time it is. Whether in a coffee shop, <\/span><\/span><a class=\"Hyperlink SCXW79350825 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/sector-hospitality-galgus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW79350825 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79350825 BCX0\">hotel<\/span><\/span><\/a><span class=\"TextRun SCXW79350825 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79350825 BCX0\">, airport, or other public place, offering Wi-Fi access has become a fundamental requirement for many customers and users of various businesses and services<\/span><\/span><span class=\"EOP SCXW79350825 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><span class=\"TextRun SCXW184955212 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184955212 BCX0\">To get an idea of this, we can take a look at this <\/span><\/span><a class=\"Hyperlink SCXW184955212 BCX0\" href=\"https:\/\/tweakyourbiz.com\/posts\/free-wi-fi-restaurants-offering\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW184955212 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184955212 BCX0\">study<\/span><\/span><\/a><span class=\"TextRun SCXW184955212 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184955212 BCX0\"> by Tweak Your Biz focused on the hospitality sector, in which interesting conclusions are drawn such as:<\/span><\/span><span class=\"EOP SCXW184955212 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>61% of customers look for Wi-Fi<\/strong> in restaurants.<\/li>\n\n\n\n<li>36% visit restaurants that offer Wi-Fi. <\/li>\n\n\n\n<li>27% <strong>most often visit<\/strong> restaurants that offer free Wi-Fi<\/li>\n\n\n\n<li>45% say it&#8217;s important to have access to Wi-Fi while eating or drinking. <\/li>\n<\/ul>\n\n<p><span class=\"TextRun SCXW182117404 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182117404 BCX0\">On the other hand, ensuring network security and providing a seamless user experience can be challenging in <\/span><\/span><a class=\"Hyperlink SCXW182117404 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/blog\/how-to-facilitate-access-to-wifi-networks-in-complicated-environments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW182117404 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182117404 BCX0\">complex scenarios<\/span><\/span><\/a><span class=\"TextRun SCXW182117404 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182117404 BCX0\">. This is where captive portals come in. In this article, we&#8217;ll explore the power of captive portals, their benefits, and how they can improve the connectivity experience and much more.<\/span><\/span><span class=\"EOP SCXW182117404 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<h2 class=\"wp-block-heading\">What is a captive portal? <\/h2>\n\n<p><span class=\"TextRun SCXW150692283 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150692283 BCX0\">From the user&#8217;s point of view, a captive portal is a web page that is displayed when they connect to a wireless network, and that asks them <strong>to <\/strong><\/span><\/span><strong><span class=\"TextRun SCXW150692283 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150692283 BCX0\">authenticate or take some action before they can access the Internet<\/span><\/span><\/strong><span class=\"TextRun SCXW150692283 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150692283 BCX0\">. Captive portals are very common in places like <\/span><\/span><a class=\"Hyperlink SCXW150692283 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/airplanes-sector\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW150692283 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150692283 BCX0\">airports<\/span><\/span><\/a><span class=\"TextRun SCXW150692283 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150692283 BCX0\">, hotels, coffee shops, restaurants, shopping malls, etc., where free Wi-Fi is offered to customers.<\/span><\/span><span class=\"EOP SCXW150692283 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><span class=\"TextRun SCXW244187696 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244187696 BCX0\">A somewhat more technical definition of a captive portal is that it is a service that <\/span><\/span><strong><span class=\"TextRun SCXW244187696 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244187696 BCX0\">allows traffic control <\/span><\/span><\/strong><span class=\"TextRun SCXW244187696 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244187696 BCX0\">and forces users of a network to authenticate through a web page to have access to the Internet. This portal allows you to control parameters such as the connection time of a customer to the network, bandwidth offered to each customer, etc.<\/span><\/span><span class=\"EOP SCXW244187696 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><strong><span class=\"TextRun SCXW5959451 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5959451 BCX0\">The functionality of captive portals may vary depending on the specific implementation<\/span><\/span><\/strong><span class=\"TextRun SCXW5959451 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5959451 BCX0\">. However, the basic concept remains the same. When a user tries to connect to a network with a captive portal, they are automatically redirected to a web page where they must complete a series of actions before gaining access to the Internet.<\/span><\/span><span class=\"EOP SCXW5959451 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p>These actions typically include reading and agreeing to terms and conditions, providing authentication credentials, or filling out a form with personal information. Once the user successfully completes these actions, they are granted access to the network and can freely browse the internet. <\/p>\n\n<p>Captive portals have many advantages and functionalities for public Wi-Fi networks, both for users and service providers. In this article, we&#8217;ll explain 5 reasons why you should include a captive portal in your public Wi-Fi network. <\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of having a captive portal on your business&#8217;s Wi-Fi network <\/h2>\n\n<h3 class=\"wp-block-heading\">1. Increased network security <\/h3>\n\n<p>A captive portal allows you to control who accesses your network and how they do so, preventing misuse or malicious use of your network. You can set different levels of access, depending on the type of user, connection time, bandwidth, etc.<\/p>\n\n<p><span class=\"TextRun SCXW122549711 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122549711 BCX0\">In addition, you can <\/span><\/span><strong><span class=\"TextRun SCXW122549711 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122549711 BCX0\">protect your network from potential <\/span><\/span><a class=\"Hyperlink SCXW122549711 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/blog\/what-is-cyber-resilience-and-how-it-helps-protect-your-network-from-cyber-attacks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW122549711 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122549711 BCX0\">external attacks<\/span><\/span><\/a><\/strong><span class=\"TextRun SCXW122549711 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122549711 BCX0\">, such as phishing, data theft, or phishing, by verifying the identity of users and showing them the terms and conditions of use of the network.<\/span><\/span><span class=\"EOP SCXW122549711 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">2. Personalized and more effective marketing <\/h3>\n\n<p>A captive portal is an excellent tool to promote your brand, products, or services. You can display offers, discounts, news, events, surveys, etc., to attract and retain your customers. <\/p>\n\n<p><span class=\"TextRun SCXW18514065 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18514065 BCX0\">By asking your users to provide information such as their name, email address, or social media profiles, you can build your marketing database and <\/span><\/span><strong><span class=\"TextRun SCXW18514065 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18514065 BCX0\">generate leads<\/span><\/span><\/strong><span class=\"TextRun SCXW18514065 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18514065 BCX0\">.<\/span><\/span><span class=\"EOP SCXW18514065 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p><span class=\"TextRun SCXW66262959 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66262959 BCX0\">With a better understanding of their preferences, consumption habits, satisfaction levels, etc., you can get to know your target audience better, <\/span><\/span><strong><span class=\"TextRun SCXW66262959 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66262959 BCX0\">segment them and adapt your offer to their needs and expectations<\/span><\/span><\/strong><span class=\"TextRun SCXW66262959 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66262959 BCX0\">. You can also measure the impact and return of your marketing actions, and optimize your strategy based on results.<\/span><\/span><span class=\"EOP SCXW66262959 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">4. Optimized user experience <\/h3>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.galgus.ai\/wp-content\/uploads\/2024\/02\/Galgus-Portal-cautivo-red-Wi-Fi.jpg\" alt=\"Galgus - captive portal on your public Wi-Fi network\" class=\"wp-image-23531\" srcset=\"https:\/\/www.galgus.ai\/wp-content\/uploads\/2024\/02\/Galgus-Portal-cautivo-red-Wi-Fi.jpg 1024w, https:\/\/www.galgus.ai\/wp-content\/uploads\/2024\/02\/Galgus-Portal-cautivo-red-Wi-Fi-300x200.jpg 300w, https:\/\/www.galgus.ai\/wp-content\/uploads\/2024\/02\/Galgus-Portal-cautivo-red-Wi-Fi-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>A captive portal allows you to improve the experience of users who connect to your network by giving them easy, fast, and secure access to the Internet. You can make the authentication process easier by allowing logins with social media or email accounts, or by remembering the details of users who have already logged in before.  <\/p>\n\n<p><span class=\"TextRun SCXW42270417 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW42270417 BCX0\">You can also <\/span><\/span><strong><span class=\"TextRun SCXW42270417 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW42270417 BCX0\">improve the quality and speed of your connection <\/span><\/span><\/strong><span class=\"TextRun SCXW42270417 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW42270417 BCX0\">by managing network traffic and <\/span><\/span><a class=\"Hyperlink SCXW42270417 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/blog\/the-kpis-you-need-to-monitor-for-optimal-network-performance-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW42270417 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW42270417 BCX0\">performance<\/span><\/span><\/a><span class=\"TextRun SCXW42270417 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW42270417 BCX0\">. This is crucial, especially in environments with a large number of concurrent users.<\/span><\/span><span class=\"EOP SCXW42270417 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p>For example, you can set speed limits for each user, which prevents a few from consuming all the available bandwidth, ensuring a fair experience for all users. <\/p>\n\n<h3 class=\"wp-block-heading\">5. Possibility of monetizing the network <\/h3>\n\n<p><span class=\"TextRun SCXW104165681 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104165681 BCX0\">In addition to offering free Wi-Fi, a captive portal gives you opportunities to generate <\/span><\/span><strong><span class=\"TextRun SCXW104165681 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104165681 BCX0\">additional income<\/span><\/span><\/strong><span class=\"TextRun SCXW104165681 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104165681 BCX0\">. You can incorporate monetization strategies, such as displaying banner ads, brand sponsorships, or even selling products and services directly through the portal.<\/span><\/span><span class=\"EOP SCXW104165681 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n<p>This ability to generate additional revenue, for example, can help offset the costs associated with deploying and maintaining the network. <\/p>\n\n<h3 class=\"wp-block-heading\">6. Regulatory Compliance <\/h3>\n\n<p>Implementing a captive portal on your public Wi-Fi network can help you comply with local regulations and regulations related to internet access. <\/p>\n\n<p>By requiring user authentication and displaying terms and conditions of use, you can ensure that you&#8217;re complying with relevant laws and protecting users&#8217; privacy. <\/p>\n\n<p>All in all, whether it&#8217;s in a coffee shop, hotel, or any other public place, a well-designed captive portal can provide a positive and memorable user experience, while protecting the network from potential threats and opening the door to increased revenue. <\/p>\n\n<p><span class=\"TextRun SCXW139992805 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139992805 BCX0\">If you are interested in having one, from Galgus we can provide it with the <\/span><\/span><a class=\"Hyperlink SCXW139992805 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/cht\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW139992805 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW139992805 BCX0\">most advanced Wi-Fi technology<\/span><\/span><\/a><span class=\"TextRun SCXW139992805 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139992805 BCX0\">. No matter how challenging your project is, we guarantee you the results you expect and need from a network that is up to the task. <\/span><\/span><a class=\"Hyperlink SCXW139992805 BCX0\" href=\"https:\/\/www.galgus.ai\/en\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW139992805 BCX0\" lang=\"ES\" xml:lang=\"ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW139992805 BCX0\">Shall we talk about it?<\/span><\/span><\/a><span class=\"EOP SCXW139992805 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A captive Wi-Fi portal offers great opportunities to network managers and owners, and it is a very valuable resource in order to provide an excellent user experience while opening the doors to monetization and greater security, among other advantages. Read this article and you will get to know them all.<\/p>\n","protected":false},"author":8,"featured_media":23530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-23588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons to include a captive portal on your public Wi-Fi network | Galgus<\/title>\n<meta name=\"description\" content=\"A captive Wi-Fi portal offers great opportunities to network managers and owners. 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