{"id":15912,"date":"2023-08-04T12:27:55","date_gmt":"2023-08-04T10:27:55","guid":{"rendered":"https:\/\/www.galgus.ai\/?p=15912"},"modified":"2023-08-04T12:27:57","modified_gmt":"2023-08-04T10:27:57","slug":"geolocation-wifi-analytics-the-secret-behind-more-efficient-asset-management-across-sectors","status":"publish","type":"post","link":"https:\/\/www.galgus.ai\/en\/blog\/geolocation-wifi-analytics-the-secret-behind-more-efficient-asset-management-across-sectors\/","title":{"rendered":"Geolocation WiFi analytics: the secret behind more efficient asset management across sectors"},"content":{"rendered":"\n

Beyond providing connectivity, WiFi networks have the ability to track the location of devices. This enables managers to make more informed decisions about their asset management, minimising risks and costs and increasing efficiency and profits.<\/strong> Here are 5 sectors that are achieving this.<\/p>\n\n\n\n\n\n\n\n

In addition to all the above benefits, WiFi Location Analytics<\/a> makes it possible to identify potential issues<\/strong> before they become major problems. This can help reduce inefficiencies and ensure your assets are operating at peak performance<\/p>\n\n\n\n

They can even increase people’s safety<\/strong>. By providing visibility of their location, they make sure to avoid crowds, detect presence in risky areas and other potentially dangerous situations.<\/p>\n\n\n\n

5 sectors that have leapfrogged their asset management with WiFi Location Analytics<\/h2>\n\n\n\n

Retail<\/h3>\n\n\n\n

The retail sector is one of the sectors that benefits most from the application of WiFi Location Analytics technology. Here, it is used to track the movement of customers and employees, even in real time.<\/p>\n\n\n\n

This provides information on peak and off-peak days and times, busiest areas, customer loyalty levels and much more high-value data.<\/p>\n\n\n\n

This helps to better understand customer behaviour<\/strong> and optimise shop design, product placement, better distribute employee workloads and shifts… in general, everything needed to improve the customer’s shopping experience.<\/p>\n\n\n\n

It can also help improve inventory management<\/strong> processes by providing information on sales trends and product demand.<\/p>\n\n\n\n

Find out more by downloading this success story for retailers and supermarkets.<\/a><\/strong><\/p>\n\n\n\n

Transport<\/h3>\n\n\n\n

Nobody can imagine travelling without a WiFi connection for most of their journey. That’s why airlines, railways, bus companies, airports, stations<\/a> and the like are concerned with providing fast, robust and secure network access.<\/p>\n\n\n\n

But in addition to providing a tailored connectivity experience<\/a> for their users, companies and organisations in the transport sector<\/a> can derive a lot of value from WiFi location technology.<\/p>\n\n\n\n

With the data provided by Location Analytics, it will be possible to know the capacity and passenger flows, segmented by days and hours; to identify the busiest and least busy areas and to allocate staff and resources according to this recorded behaviour.<\/strong><\/p>\n\n\n\n

This will provide improved asset management, which is key in these crowded environments, avoiding long waits<\/strong> at counters, security checkpoints and other critical points.<\/p>\n\n\n\n

\"Galgus<\/figure>\n\n\n\n

Hotels<\/h3>\n\n\n\n

When we talk about WiFi in hotels, the first thing that usually comes to mind is that guests have the best possible connection in the rooms, above all, but also throughout the facilities.<\/p>\n\n\n\n

Here it is also important to visualise the hotel as a venue that goes beyond the rooms and WiFi networks as a means of much more than just providing internet connectivity.<\/p>\n\n\n\n

In fact, through Location Analytics, managers are able to know, for example, at what times the reception needs extra staff, the times of the day when the restaurant is most crowded, the saturation levels of the swimming pool, etc.<\/strong><\/p>\n\n\n\n

In addition, many hotels will be hosting large events of all kinds, which will bring together a large number of people on a specific stage. Here, too, it is very important to know the capacity and movements in order to provide the best possible service and ensure that they enjoy the experience to the fullest.<\/p>\n\n\n\n

You can learn more about all this by downloading our success story of the Barcel\u00f3 Renacimiento Hotel in Seville.<\/a><\/strong><\/p>\n\n\n\n

Events<\/h3>\n\n\n\n

One of the toughest tests a WiFi network can face is how well it responds at large events<\/a>, where large concentrations of people are looking to connect at the same time, upload multimedia content or do live streaming.<\/strong><\/p>\n\n\n\n

In addition, geolocation WiFi analytics<\/strong> can help to make the organisation of these events a success, whether indoors or outdoors.<\/p>\n\n\n\n

It can accurately monitor the capacity of the venue, as well as the movement of people, facilitating the organisers’ decision-making in areas such as the allocation of resources by zones.<\/p>\n\n\n\n

More in this video about our work with Real Betis Balompi\u00e9:<\/strong><\/p>\n\n\n\n

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